You don't want my whole resume here (unless you do! In which case, write to me and I'll send it over), but my career in Retail has happily led me over this way.

I spent years at the MoMA Design Store, proofreading mock-ups for postcards and packaging, writing product descriptions for the website, and training sales staff and warehouse personnel on the fine points of a new item. I also assisted photographers in shooting products for the website and catalog to best showcase their winning qualities.
Later, as the Design Store Manager at Phillips (formerly de Pury - a Park Avenue art auction house), I wrote press releases and newsletters about the latest and greatest in the shop.
As the owner of a boutique, Fair Folks & a Goat, I did much of the same, as well as wrote copy for all printed ephemera and website pages. I worked closely with makers, collaborating on collections for the shop and planning events that spoke to their audience.
As a co-founder of SaaS platform Folks Mobile Technologies, I crafted content for the landing pages of the website, which needed to answer questions for both customers and business clients we served.
Finally, today I am a freelance copy writer and editor on the Quill Network, which is an international content creation platform. In order to secure my role there, I was asked to complete numerous copy writing and editing exams. After having passed with flying colors, I now work on a handful of different corporate projects simultaneously, each with a different, very specific client brief that I must adhere to at all times. My clients include Charles Tyrwhitt and Lowe's.

My take away from writing for commercial purposes over the years, is that rules must be learned, and then bent to fit the client. That's where your tone of voice comes in! And that is where my client questionnaire comes into play. Don't worry if you don't know how to get us started. I'll walk you through the process and gather the information I need with a few tools I have developed.

COPYWRITING FOR CREATIVES

Using anecdote to bring your business story to life.