Other times, talking about this stuff feels like bringing up battle wounds -- it’s that *knowing,* again. A knowing that is more akin to straight up commiserating. If YOU KNOW too, then we can give each other that wide-eyed side-glancing look. We can let our guards down and whine about the trials and tribulations of hiring, managing, customer service, firing, humbling cleaning (literal cleaning, scrubbing toilets and whatnot -- can you call yourself a Founder if you have not scrubbed a public toilet for one reason or another?) you never imagined yourself doing as a CEO and Founder, marketing, hosting, firing. It’s a beast, owning a shop. Owning a cafe. Owning a business. The best beast. But a beast, all the same.