All too often, crafting product descriptions that do your work justice can be a challenging task, especially when you, the maker, are so close to your finished designs. You’ve spent so much time attending to every last product detail, that describing its many selling points in an intriguing way seems almost silly. You are IN it. You and the product have become one. Sort of the way a word can seem all wrong when you’ve written it out too many times, you go cross-eyed trying to say just why someone should want to buy your product without sounding slimy. And yet, you know you made your products for a reason; that you imbued them with heart and that there’s a story behind their inception.
Let me help you through the process. While writing great copy for your product listings is ultimately about sales - I mean, ‘add to cart’ is the goal, right? - my process is more about defining a voice and remaining consistent. Paying attention to detail, and answering every question before your customer can even ask one. Painting a picture, with words, for your audience. My approach to product copy removes the need for a hard pitch from the process and connects the customer to the passion you felt when you set out to create in the first place. I believe there is never a need to tell someone that they should ‘buy now, before it’s gone.’ Instead, we start with the beautiful assumption that of course someone would want to purchase your products, so here, with thought and a sense of play, are the things about them that make them special.