Let's make your product copy shimmer

All too often, crafting descriptions that do justice to your product or service can be a challenging task, especially when you are so close to your finished designs. You’ve spent so much time attending to every last detail, that describing its many selling points in an intriguing way seems almost silly. You are IN it. You and the product have become one. Sort of the way a word can seem all wrong when you’ve written it out too many times, you go cross-eyed trying to say just why someone should want to buy your offering without sounding slimy. And yet, you know you made your products for a reason; that you imbued them with heart and that there’s a story behind their inception.

Let me help you through the process. While writing great copy for your website is ultimately about sales - I mean, ‘add to cart’ is the goal, right? - my process is more about defining a voice and remaining consistent. Paying attention to detail, and answering every question before your customer can even ask one. Painting a picture, with words, for your audience. My approach to product copy removes the need for a hard pitch and connects the customer to the passion you felt when you set out to create. I believe there is never a need to tell someone that they should ‘buy now, before it’s gone.’ Instead, we start with the beautiful assumption that of course someone would want to purchase, so here, with thought and a sense of play, are the things about them that make them special.

• Your Brand Copy Questionnaire - three pages of prompts to get you thinking about how your words work within your branding. Keep this and use it in the future for updates, or as a style guide for your team.

• One hour deep-dive strategy call to review the questionnaire and establish a tone of voice and goals for the project. We can work through any pain points, places where you might be finding you’re not totally sure what your offering should be, I can ask you questions about your assets to get you thinking about them from a fresh perspective, and more.

• Research into SEO keywords to incorporate, and your competitions value propositions next to yours, so we can make sure you stand out against the crowd.

• A five page website, written and edited. We can do this before or after you lay out your website template. The less structured it is when you hand off your assets, the more flexibility we have to include site map work and logic of your content flow into our work together and use that to address your goals along with words.

This price covers the standard package offerings listed above. Flat rates vary from there depending on the volume of content, scope of work and depth of research required.

• A 50% deposit is due at the start of the project.
• I do a first pass along with notes regarding structure, questions and suggestions.
• Once you have signed off on the first pass and answered any questions - we’re on the same page and everything is going in the right direction. At that point, the balance is due.
• The work will be completed within the timeline laid out at the start of the project. Additional fees may apply for expedited projects.

If you are interested in working with me on an a la carte basis for smaller projects, or on an ongoing retainer basis, I do engage clients in these ways depending on my current availability. I am also happy to add content types to this offering - editing or writing blog posts, newsletters, product descriptions and more.

Now booking clients for January 2021.

I know creatives, and I know discerning customers. I have worked in Retail for nearly 20 years, filling positions ranging from sales floor associate to corporate merchandising; from product development to buying; eCommerce sales to working the booth at wholesale trade shows. I have worked with corporations managing $6M annually in sales in my department, and I have worked with small and scrappy start-ups. I have filled massive web orders from my living room after Beyonce posted a pic of Jay-Z rocking a sweatshirt I made. My understanding of the full scope of the life of a product has been well informed, and I want to harness that knowledge for your benefit.

You don't want my whole resume here (unless you do! In which case, write to me and I'll send it over), but my career in Retail has happily led me over this way.

• I spent years at the MoMA Design Store, proofreading mock-ups for postcards and packaging, writing product descriptions for the website, and training sales staff and warehouse personnel on the fine points of a new item. I also assisted photographers in shooting products for the website and catalog to best showcase their winning qualities. 
• Later, as the Design Store Manager at Phillips (formerly de Pury - a Park Avenue art auction house), I wrote press releases and newsletters about the latest and greatest in the shop. 
• As the owner of a boutique, Fair Folks & a Goat, I did much of the same, as well as wrote copy for all printed ephemera and website pages. I worked closely with makers, collaborating on collections for the shop and planning events that spoke to their audience.
• As a co-founder of SaaS platform Folks Mobile Technologies, I crafted content for the landing pages of the website, which needed to answer questions for both customers and business clients we served. 
• Finally, today I am a freelance copy writer and editor on the Quill Network, which is an international content creation platform. In order to secure my role there, I was asked to complete numerous copy writing and editing exams. After having passed with flying colors, I now work on a handful of different corporate projects simultaneously, each with a different, very specific client brief that I must adhere to at all times. My clients include Charles Tyrwhitt and Lowe's. 

My take away from writing for commercial purposes over the years, is that rules must be learned, and then bent to fit the client. That's where your tone of voice comes in! And that is where my Brand Copy Questionnaire comes into play. Don't worry if you don't know how to get us started. I'll walk you through the process and gather the information I need with a few tools I have developed.